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Factor Investing 2026: Momentum vs Value in the Current Cycle

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Factor investing has become a significant strategy in asset management, attracting both institutional and retail investors. The approach focuses on targeting specific return drivers that have demonstrated empirical outperformance relative to broader market indices over extended periods. These drivers fall into two primary categories: style factors, including value and momentum, and macroeconomic factors, such as interest rates and inflation.

Factor investing appeals to investors because it employs a systematic methodology, utilizing historical data and statistical models to inform investment decisions. The origins of factor investing extend back several decades through academic research. Foundational studies conducted by Eugene Fama and Kenneth French established the theoretical basis for how particular stock characteristics correlate with superior returns.

As financial markets have developed, factor-based strategies have become increasingly sophisticated. Contemporary investors can access numerous factor-based exchange-traded funds (ETFs) and mutual funds, facilitating straightforward portfolio implementation. The performance of these factors, however, fluctuates considerably across different market conditions, requiring investors to develop comprehensive knowledge of their operational mechanics.

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Key Takeaways

  • Factor investing involves targeting specific drivers of returns, such as momentum and value.
  • Momentum investing focuses on stocks with recent strong performance, while value investing targets undervalued stocks.
  • Recent market cycles have shown varying performance between momentum and value strategies.
  • Economic, market, and geopolitical factors in 2026 will influence the effectiveness of momentum and value investing.
  • Investors should consider market conditions, risk tolerance, and investment goals when choosing between momentum and value approaches.

Understanding Momentum Investing


Momentum investing is predicated on the idea that assets that have performed well in the past will continue to do so in the future, while those that have underperformed will likely continue to lag. This strategy is grounded in behavioral finance principles, which suggest that investors tend to overreact to news and trends, leading to price movements that can persist over time. Momentum investors typically look for stocks that have exhibited strong price performance over a defined period—often six to twelve months—believing that this trend will continue.

The mechanics of momentum investing involve a systematic approach to selecting stocks based on their recent performance metrics. Investors often utilize quantitative models to identify securities that meet specific criteria, such as relative strength or price momentum indicators. For instance, a common strategy might involve purchasing stocks that are in the top quartile of performance over the past year while shorting those in the bottom quartile.

This approach not only capitalizes on existing trends but also seeks to mitigate risk by diversifying across multiple securities. However, momentum investing is not without its challenges; it can be susceptible to sudden reversals and market corrections, which can lead to significant losses if not managed properly.

Understanding Value Investing



In stark contrast to momentum investing, value investing focuses on identifying undervalued securities that are trading for less than their intrinsic worth. This strategy is rooted in the belief that markets do not always price assets accurately, leading to opportunities for savvy investors who can identify mispriced stocks. Value investors typically analyze financial metrics such as price-to-earnings (P/E) ratios, price-to-book (P/B) ratios, and dividend yields to uncover stocks that are undervalued relative to their fundamentals.

The philosophy behind value investing is often attributed to Benjamin Graham and David Dodd, who emphasized the importance of thorough analysis and a long-term perspective. Value investors are generally patient, willing to hold onto their investments for extended periods until the market recognizes the true value of the asset. This approach requires a deep understanding of financial statements and an ability to assess a company's long-term prospects.

While value investing has historically produced strong returns over time, it can also involve periods of underperformance, particularly during market cycles favoring growth or momentum stocks.

Performance of Momentum vs Value in the Current Cycle


The performance dynamics between momentum and value investing have been particularly pronounced in recent years, especially as markets have navigated through various economic challenges and shifts in investor sentiment. In the aftermath of the COVID-19 pandemic, for instance, momentum strategies saw a resurgence as technology and growth stocks soared due to increased demand for digital services and remote work solutions. This trend was characterized by a significant outperformance of momentum stocks compared to their value counterparts.

However, as economic conditions began to stabilize and inflationary pressures emerged in 2021 and 2022, value stocks started to regain traction. The rotation from growth to value was fueled by rising interest rates and concerns about overvaluation in certain sectors. Investors began to seek refuge in companies with strong fundamentals and attractive valuations, leading to a notable shift in market leadership.

This cyclical nature of performance highlights the importance of understanding the broader economic context when evaluating momentum versus value strategies.

Factors Influencing Momentum and Value Investing in 2026


Metric Momentum Factor Value Factor Notes
2025 Full Year Performance 17.3% 17.7% Value slightly outperformed in 2025 recovery
3-Year Annualized Return (2023-2025) 18.4% 18.4% Both factors delivered strong medium-term returns
Volatility (Annualized) 17-19% 14-16% Value tends to be less volatile
Sharpe Ratio (Historical) 0.37-0.62 0.46-0.58 Risk-adjusted returns vary by market cycle
Expected 2026 Cycle Phase Early-Mid Expansion Recovery Phase Both factors may benefit from economic growth
Sector Exposure Technology, Consumer Discretionary Financials, Energy, Industrials Reflects factor style biases
Dividend Yield 1.0-1.5% 2.5-3.5% Value stocks typically have higher yields
Price-to-Book Ratio 3.5-5.0 1.0-1.5 Value stocks trade at lower multiples

As we look ahead to 2026, several macroeconomic factors are poised to influence the performance of momentum and value investing strategies. One critical factor is the trajectory of interest rates. Central banks around the world have been navigating a delicate balance between controlling inflation and supporting economic growth.

If interest rates continue to rise, it could create headwinds for momentum stocks, which often rely on future earnings growth projections that become less attractive in a higher-rate environment. Additionally, geopolitical developments and regulatory changes may impact sector performance differently. For example, industries such as renewable energy or technology may experience varying degrees of support or scrutiny from policymakers, influencing investor sentiment toward growth versus value stocks.

Furthermore, shifts in consumer behavior and technological advancements will play a crucial role in determining which sectors thrive in the coming years. Investors will need to remain vigilant and adaptable as these factors unfold, continuously reassessing their strategies based on evolving market conditions.

Factors to Consider When Choosing Between Momentum and Value



When deciding between momentum and value investing strategies, several key factors should be taken into account. First and foremost is an investor's risk tolerance and investment horizon.
Momentum investing can be more volatile due to its reliance on short-term price movements, making it potentially unsuitable for risk-averse investors or those with a longer time frame who prefer stability.


Conversely, value investing may appeal more to those who are willing to endure short-term fluctuations in pursuit of long-term gains. Another important consideration is market conditions. Historical data suggests that momentum tends to outperform during bull markets characterized by strong economic growth and investor optimism.

In contrast, value strategies often shine during bear markets or periods of economic uncertainty when investors seek safety in fundamentally sound companies with attractive valuations. Therefore, understanding the current market cycle and economic indicators can provide valuable insights into which strategy may be more advantageous at any given time.

Future Outlook for Momentum and Value Investing


The future outlook for both momentum and value investing remains uncertain but filled with potential opportunities for discerning investors. As markets continue to evolve in response to technological advancements and changing consumer preferences, both strategies may find unique niches where they can thrive. For instance, sectors such as artificial intelligence or biotechnology may present compelling momentum opportunities as innovation drives rapid growth.

On the other hand, value investing may see renewed interest as economic conditions fluctuate and investors seek out companies with solid fundamentals at attractive prices. The ongoing emphasis on environmental, social, and governance (ESG) criteria may also influence investment decisions across both strategies, as companies that prioritize sustainability could become increasingly attractive to investors seeking long-term growth potential. Moreover, advancements in data analytics and machine learning are likely to enhance the ability of investors to identify trends and assess risk more effectively within both momentum and value frameworks.

As technology continues to reshape the investment landscape, those who embrace these tools may gain a competitive edge in navigating the complexities of factor investing.

Navigating Factor Investing in 2026


As we approach 2026, navigating the landscape of factor investing will require a nuanced understanding of both momentum and value strategies. Each approach offers distinct advantages and challenges that can be influenced by a myriad of factors ranging from macroeconomic conditions to individual risk profiles.
Investors must remain agile and informed, continuously evaluating their strategies against evolving market dynamics.


Ultimately, successful factor investing hinges on a comprehensive analysis of historical performance data combined with an awareness of current trends and future projections. By carefully considering their investment goals and risk tolerance while staying attuned to market signals, investors can position themselves effectively within this multifaceted arena. Whether one leans toward momentum or value—or perhaps even a blend of both—being well-informed will be key to capitalizing on opportunities as they arise in the ever-changing world of finance.



In the context of Factor Investing 2026, the ongoing debate between momentum and value strategies is particularly relevant as market conditions evolve. For those looking to enhance their investment strategies, a related article titled "5 Proven Strategies for Making the Most of Your Portfolio Check-In" offers valuable insights that can complement the understanding of these factors. You can read the article here.



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FAQs


What is factor investing?

Factor investing is an investment strategy that involves targeting specific drivers of returns across asset classes. These drivers, or "factors," include characteristics such as value, momentum, size, quality, and volatility, which have been shown to explain differences in stock returns over time.

What does the term "momentum" mean in factor investing?

Momentum refers to the tendency of assets that have performed well in the recent past to continue performing well in the near future. In factor investing, momentum strategies typically involve buying securities with strong recent performance and selling those with weak performance.

What is the "value" factor in investing?

The value factor involves investing in securities that appear undervalued based on fundamental metrics such as price-to-earnings or price-to-book ratios. Value investing aims to capitalize on the tendency of undervalued stocks to outperform over the long term.

How do momentum and value factors differ?

Momentum focuses on recent price trends and seeks to capitalize on continuing price movements, while value focuses on fundamental valuation metrics to identify undervalued securities. Momentum strategies are often more short-term oriented, whereas value strategies typically have a longer-term horizon.

Why is the comparison between momentum and value important in the current market cycle?

Market cycles can influence the relative performance of different factors. Understanding how momentum and value perform in the current cycle helps investors adjust their portfolios to optimize returns and manage risk based on prevailing economic and market conditions.

What factors influence the performance of momentum and value strategies?

Performance can be influenced by macroeconomic conditions, interest rates, market volatility, investor sentiment, and changes in economic growth. For example, momentum may perform well in trending markets, while value may outperform during economic recoveries or when markets correct overvaluations.

Can momentum and value factors be combined in a portfolio?

Yes, many investors combine momentum and value factors to diversify their exposure and potentially enhance risk-adjusted returns. Combining factors can help smooth performance across different market environments.

What risks are associated with momentum and value investing?

Momentum investing can be risky during market reversals or sudden changes in trends, leading to sharp losses. Value investing risks include value traps, where stocks appear cheap but continue to underperform due to fundamental issues.

How can investors implement factor investing strategies?

Investors can implement factor investing through mutual funds, exchange-traded funds (ETFs), or by constructing customized portfolios that target specific factors. It is important to understand the methodology and risks associated with each approach.

What should investors consider when choosing between momentum and value strategies in 2026?

Investors should consider current economic indicators, market valuations, interest rate trends, and their own investment objectives and risk tolerance. Staying informed about the evolving market cycle and factor performance trends is crucial for making informed decisions.
Sebastian Tudor - Founder

About Sebastian Tudor

Founder, The Institute of Trading & Investing

With 11+ years of experience, I help busy parents and professionals build wealth without the stress. My 1-Hour Millionaire system is used by 300+ clients to beat inflation and reclaim family time.

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Disclaimer & Editorial Note: The information provided on this site is for educational purposes only and does not constitute financial advice. Investing involves substantial risk, and past performance is not indicative of future results. All strategies discussed are examples and may not be suitable for your personal circumstances. While we strive for accuracy, information may contain errors or become outdated. We make no warranty regarding the completeness or reliability of the content. Any action you take based on this information is strictly at your own risk. Sebastian Tudor is an investment coach and educator, not a licensed financial advisor. Please consult with a qualified professional before making any investment decisions. If you spot an error or outdated information, please let us know via the contact form.

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